Slipknot released a new album and gave a great lesson in marketing

The End So Far - This is the new album name from Slipknot.

It is the #8 album by Slipknot.

Slipknot is an American heavy metal band formed in Des Moines, Iowa, in 1995. Slipknot is well known for its attention-grabbing image, aggressive style of music, and energetic and chaotic live shows.

I personally, am not their biggest fan but I can find myself listening to some of their songs once in a while.

There are 2 reasons I am writing about Slipknot. #1 - I admire old bands that keep releasing new music!!! and good ones!

#2 - Meet Corey Todd Taylor. He is the lead vocalist and lyricist of Slipknot.

Corey a few days ago created a post on Reddit. an AMA post (Ask me Anything) about Slipknot's new album. As of today, this post has over 3.9K comments!!!

Corey with endless patience, answers almost everyone on every question their fan asks.

You can find questions like:

"Are you and the guys dressing up for Halloween"

and the answer is "yep as civilians". And more personal questions like:

"How is it to balance your musical life with family life, especially with your son now also being in a band and touring?"

Corey: "It's definitely a priority. My wife Alicia's dance troop The Cherry Bombs are starting to take off again, Griff's out with Vended. But we all come home and hang out with my youngest."

This technic is brilliant when you do it right. Both sides win.

Slipknot creates buzz around their new album with no special advertising, while the fans have the chance to get intimate with the band.

I encourage you to see the conversions between Corey and the people out here on Reddit even if you are not Slipknot's fan.